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Arrow Electronics at CES

This year, Arrow focused on how they can help you create, make and manage your technology

If you’re an electronics enthusiast, the Consumer Electronics Show (CES) is a must-see. This annual convention brings leaders in technology together to showcase their latest innovations and helps decide where the trends for the next year (and beyond) will go. This year, Arrow Electronics was a popular booth  at the show, and visitors to their technology playground in Eureka Park made it a hub of activity and inspiration.

The theme of Arrow’s booth was “create, make and manage” – highlighting Arrow’s unique ability to help people build the innovations of tomorrow through the entire lifecycle of electronics design. With that in mind, check out the video below to see some quick highlights and hear brief interviews with some of the people behind the incredible technology showcased at CES.

CES is a whirlwind, but some of the biggest names in tech took the time to hang out at Arrow’s booth. In fact, one of Arrow’s featured partners is a massive name in rapid prototyping – Italian organization Arduino. Since the introduction of the first Arduino board in 2005, their products have been a mainstay for engineers, makers, and entrepreneurs who are looking for a robust and well-supported development platform for their design. With a goal of supporting innovators from all verticals, Arrow Electronics gave away free Arduinos in its booth. As it turns out, visitors’ thirst for innovation knows no bounds – all in all, Arrow wound up giving away every Arduino MKR development board they had – a total of 10,000 boards. Arduino co-founder Massimo Banzi visited the Arrow booth to talk about the role his technology plays in design and where he sees the future of electronics heading.

The booth also featured demos from industry-leading technology manufacturers. Analog Devices (ADI) featured sensor and data demos to illustrate the power of a sensor that is featured on their MKR (Arduino’s IoT family) compatible AnalogMAX development board. ADI hosted a demo intended to show off the extremely accurate Time of Flight Development Platform that utilizes the Analog Devices’ ADDI9035 ToF Signal Processor.

The “Smart Lighting with Silicon Labs” demo featured Silicon Lab’s new Blue Gecko Xpress module, which is a Bluetooth mesh-capable module that can operate centrally or peripherally and requires zero firmware development. The product is intended for smartphone connectivity, Bluetooth 5 and cable replacement applications. Arrow designed an Arduino UNO & MKR compatible shield to showcase the module in a common development ecosystem.

Finally, Arrow’s “AI-based Visual Retail Analytics” demo showcased the company’s unique ability to adapt hardware, software, AI and the Cloud to virtually any application.

Arrow also invited some of its most popular customers to show off their cutting-edge technologies and solutions at its booth in Eureka Park. Ultrahaptics was one such customer. The company has created a new type of haptic feedback, which can give a feeling of touching an object without any direct physical contact. Arrow’s Ultrahaptics demos turned out to be one of the most popular attractions in Eureka Park – even Wired had their tour participants take it for a spin.

Bare Conductive was another customer that caught the eye of many visitors in Eureka Park. The company is known for their incredible line of conductive paints and materials, giving users an entirely new way to interact with the world around them. With Bare Conductive paint, any surface can instantly become a conductive switch for an electronic device.

Opkix, the company behind the tiny wearable wireless camera that is changing the game for augmented reality and personal videography, was stationed at Arrow’s booth too, discussing the ways in which Arrow has helped guide their innovation forward and enabled them to create their small, yet powerful products.

Finally, it’s worth noting that Arrow’s booth featured the company Unlimited Tomorrow, which is using low-cost 3D scanning technology to change the way amputees can access and afford prosthetic devices, as well as tech-giant Honeywell, which discussed some of the ways Arrow and Honeywell are coming together to enable some of the incredible innovations of the future.

If you missed CES, we hope we helped give you a feel for what an incredible showcase of technology it truly is – and we hope to see you next year.

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